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World of Wedgwood


Wedgwood Drive
ST12 9ER
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Tel01782 282986

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Josiah Wedgwood Statue at World of Wedgwood


World of Wedgwood, in Barlaston near Stoke-On-Trent, is the ultimate destination to experience the Wedgwood brand. We bring the history and heritage of Wedgwood to our visitors in a genuinely inspiring, sophisticated and elegant way. Visit World of Wedgwood to discover new perspectives, broaden horizons, and deepen your understanding of the world and its heritage and culture. Featuring the V&A Wedgwood Collection, factory tour, contemporary tea room, retail outlets, creative studios, RHS medal winning gardens and countryside walks. A visit to World of Wedgwood is a remarkable day out.

We have acquired the Industry Standard mark 'We're Good to Go' which is recognised by Visit England and demonstrates our commitment to ensuring a safe and comfortable visit. Please see our website for details.

The V&A Wedgwood Collection, Wedgwood Tea Room, Wedgwood Store, Factory Outlet and Gift Shop are open Wednesday to Sunday, 10am to 5pm.

The Creative Studios will open from June 2021.

The new Factory Tour will open in summer 2021.

The Dining Hall remains closed.

The V&A Wedgwood Collection (formerly the museum) is one of the most important industrial collections in the world. It traces more than 260 years of ground-breaking design and production. Discover the story of Josiah Wedgwood and his lasting influence on the ceramics industry and society.

There is free entry to the collection galleries but guided tours have been temporarily suspended.

The Wedgwood Tea Room is serving a versatile brunch and lunch menu as well as the trademark afternoon tea with children's and vegan options - all served on the finest bone china. We recommend that tables are reserved in advance via the website.

The Wedgwood Store is the largest retail space of Wedgwood in the world. It provides inspiring product displays, cutting edge designs from Wedgwood and its designer partners, iconic prestige products (made in Barlaston) and the launch of new collections before they become widely available.

The store also features a stunning array of Waterford crystal glassware, unique barware, an elegant jewellery range and giftware. Shoppers can browse the displays and be inspired by the world's premioum luxury crystal.

The Factory Outlet is a bargain hunter's paradise with near perfect and end of line products from Royal Doulton, Waterford and the Fiskars high quality cooking range. Discounts up to 75% off RRP.

A new suite of Creative Studios will open from June 2021.

The Clay Studio is where you can have your very own pottery throwdown on the potter’s wheel under the guidance of our studio potter.You'll be using jasper clay, Josiah's unique creation, in the only place in the world where it is used. Weekend Have a Go Fun sessions are also available. Pre-booking is essential via the website. Not currently available to those aged under 12 years.

Head for the Decorating Studio for weekend pottery painting sessions. Choose from a range of ornamental and decorative pieces to take home on the day - no waiting around for firing! Great for creating a lasting keepsake. Suitable for all ages and abilities. Pre-book online or drop in on the day if you don't mind a short wait. Open Saturday and Sunday, 10am to 3pm.

The new Wedgwood Factory Tour 'Welcome to our Factory' is due to open in summer 2021. A behind the scenes experience revealing where we design, create and craft Wedgwood's unique inventions. Highlighting the extraordinary skills and craftsmanship of our talented team we showcase casting, firing, glazing, figure making, decorating and handpainting, ornamentation and gilding. 

Outdoors you can enjoy the 240 acre Wedgwood Estate featuring open landscaped grounds and the beautiful Staffordshire Wildlife Hem Heath Woods. We have created three scenic walks within the estate and surrounding area including Barlaston village and the Trent and Mersey Canal towpath.

Our courtyard houses RHS Gold Medal show gardens from the RHS Chelsea and Chatsworth Flower Shows by designers Sam Ovens, Jo Thompson and Jamie Butterworth.

There is plenty of outdoor seating and free parking.







Book Tickets

Guide Prices

V&A Wedgwood Collection: Free entry
Wedgwood Factory Tour (guided): Adults (over 12 years) £12.50, Children free, Concessions £10.00, Groups £7.50
Clay Studio: Potter's Wheel Session £25.00, Weekend Have a Go Fun Session £10.00 (not available for those aged under 12 years)
Decorating Studio: Pottery Painting from £5.00



  • Assistance dogs welcome
  • Changing Places
  • Disabled access
  • Disabled toilets
  • Wheelchairs available

Booking & Payment Details

  • Credit cards accepted (no fee)
  • Free Entry


  • On-site catering
  • On-site light refreshments
  • Refill Scheme


  • Baby changing facilities
  • Children welcome

COVID-19 Response

  • 2m distancing in place
  • Capacity limit
  • Clear signage
  • Contactless payment possible
  • COVID-19 measures in place
  • COVID-19 refund and cancellation policy in place
  • COVID-19 risk assessment completed
  • COVID-19 staff training completed
  • Deep cleaning between visitors
  • Face mask essential (not provided)
  • Face masks required for staff in public areas
  • Floors clearly marked for social distancing
  • Hand sanitizer available to visitors & staff
  • Hygiene screens in place
  • One way system
  • Online booking possible
  • Open now
  • Outside seating
  • Regularly sanitised high-traffic areas
  • Socially distanced spaced seating
  • Staff required to regularly wash hands


  • Facilities for groups
  • Guided tours for groups


  • Japanese signs/guides
  • Mandarin signs/guides

Meeting, Conference & Wedding Facilities

  • Air conditioning
  • Board/Flipchart
  • Facilities for conferencing
  • Facilities for corporate hospitality
  • Grounds for outdoor activities
  • Mobile phone coverage


  • Free Parking

Property Facilities

  • Dogs not accepted (except guidedogs)
  • Gift shop
  • Onsite Catering
  • Passenger lift
  • Public toilets
  • Smoking not allowed
  • WiFi or internet access

Site Features

  • Regional Tourist Board Member

Target Markets

  • Accepts groups
  • Coach parties accepted
  • Single sex groups welcomed

Opening Times

Open Christmas
Open New Year

* Most areas are open weekly Wednesday to Sunday, 10am to 5pm.
The Creative Studios will open in June 2021.
The Factory Store will open in summer 2021.
The Dining Hall remains closed.


Map & Directions

Road Directions

From the M1 follow A50 west, then tourist signs when approaching Stoke-On-Trent.

From the M6 follow A34 (south from junction 15, or north from junction 14), then follow tourist signs.

NB: If you are using Satellite Navigation please use ST12 9ER.

If you are travelling via the canal - Bridge 104.

Regular D & G bus service 14 to Barlaston, Wedgwood Drive followed by a 20 minute scenic walk.

Only 90 mins from London Euston railway station & 45 mins from Manchester Piccadilly to Stoke-on-Trent station.

We are 15 minutes from Stoke-on-Trent station by Taxi.


Public Transport Directions

Arrive in style by boat at Bridge 104 on the Trent and Mersey Canal.

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The Dining Hall At The World of Wedgwood, Stoke-on-TrentA contemporary take on the original Barlaston worker’s canteen offering a relaxed, family-friendly restaurant experience. Traditional British dishes celebrating local and seasonal produce all cooked to order and served on the finest Wedgwood china of course!

Wedgwood Tea Room, Stoke-on-TrentRelax and enjoy a quintessentially English lunch or afternoon tea serviced on Wedgwood bone china.