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International Marketing
We work in partnership with national tourism bodies such as VisitBritain and VisitEngland to maximise the Peak District and Derbyshire's profile across the world.
Through our international marketing campaigns, we target audiences in the USA, Australia, China, Germany and the Netherlands - putting the Peak District and Derbyshire at the top of everyone's holiday list.
We also attend key trade shows and events including Explore GB and VIBE, meeting industry contacts from around the world.
New developments and opportunities are arising all the time. In November 2015, the government announced a £40 million Discover England Fund; an unprecedented opportunity for English tourism. The three-year Fund aims to deliver world-class bookable tourism products joined up across geographies and/or themes to create a unique and authentic experience. Marketing Peak District & Derbyshire is a part of four marketing projects benefitting from the Discover England Fund. Read more about these projects, and our other international marketing campaigns, below.
Find out how you can get involved in our latest marketing campaigns by contacting the team on 01246 212924.
Discover England’s Great Walking Trails
Led by Marketing Peak District and Derbyshire
As lead partner on this Discover England Fund project, we are promoting seven long-distance National Trails in England to visitors from the Netherlands, Germany and the US. We will be developing three to 14 night walking holiday itineraries promoting England’s walking trails alongside the warm hospitality offered by English pubs and accommodation providers.
This project has already seen the Marketing Peak District & Derbyshire team travel to Holland and Germany several times in 2018 and 2019 to promote the project at travel shows.
England’s National Parks Experience Collection
Led by the Peak District National Park
England’s National Parks are being promoted to the Buzzseeker and Explorer audience in both the Australian and German markets. As a project partner for this Discover England Fund project, Marketing Peak District & Derbyshire will help develop the experiential product that will be promoted to these markets. We will also provide business support to the industry within the National Park to help deliver the experiences.
Explorer's Road
Led by NewcastleGateshead Initiative
This Discover England Fund project targets the German market and creates a 300-mile touring route that spans the length of Eastern England from London to Northumberland. Packaging up well-known destinations with those that are off-the beaten track. As a project partner, MPDD will help to develop itineraries that include attractions, accommodation options, places to eat and activities to provide a rich cultural and quintessentially English experience.
Gourmet Garden Trails
Led by GoTo Places
Marketing Peak District is a partner on this Discover England Fund project which takes German and Dutch visitors on a sensory journey as they explore new tourist trails through England’s gardens and gourmet sites. The project will package beautiful accommodation, artisanal food and drink locations, courses, winery and brewery tours, and English garden attractions, and allow visitors to explore locally-grown produce and new rural experiences in England’s countryside.
Growing Manchester as an International Gateway to the North
Led by Marketing Manchester
This project aims to increase visitor numbers to the North by promoting Manchester Airport as a gateway to England. Two one-day excursions and one overnight stay will be developed by Marketing Peak District & Derbyshire, targeting the US market. We will also provide business support to those businesses involved in the excursions.
England’s Heartlands
Led by the West Midlands Growth Company
MPDD, alongside Shakespeare’s England and the West Midland’s Growth Company have collaborated with Birmingham Airport on promoting the ‘England’s Heartlands’ to a US Millennial audience. Using Birmingham Airport as the gateway, the project encourages the target market to explore Birmingham city and then travel on to either Shakespeare’s England or the Peak District and Derbyshire.
