#PackYourAppetite

Marketing Peak District & Derbyshire’s latest marketing campaign Eat, Drink, Explore Peak District & Derbyshire encourages visitors to feast on the area’s fabulous food and drink!

• Our major new food and drink campaign was launched on 30 August 2019 at Chatsworth Country Fair
• 20 local ambassadors and food and drink heroes feature in our brand-new video showcasing the area as a culinary destination
• Our new food and drink guide provides inspiration and information on eating and drinking in the area

Fantastic food and drink is placed right at the heart of the local tourism offer in Marketing Peak District & Derbyshire’s exciting new campaign.

Celebrating the area’s diverse food and drink scene and the passionate people behind the products, the campaign includes the launch of an inspirational video featuring 20 well-known faces from the local food and drink industry, together with ambassadors for the area.

Scenes include Max Fischer of Michelin-starred Fischer’s Baslow Hall; Jim Harrison of Thornbridge Brewery, a pioneer of the UK’s craft beer movement; Jemma Beagrie of The Bakewell Bakery, owner of The Old Original Bakewell Pudding Shop; Max Vaughan of White Peak Distillery, the area’s first whisky distillery; and Sarah Fowler, chief executive of the Peak District National Park Authority.

Additionally, Marketing Peak District & District has launched a fabulous food and drink guide providing visitors with inspiration and information on eating and drinking in the area.

Championing everything from exceptional eateries to unique delicacies such as Bakewell Pudding, the guide seeks to inspire visitors to sample local produce, explore more and uncover fascinating stories about the Peak District and Derbyshire’s passionate producers.

It will be available free of charge at food and drink businesses, boutique accommodation providers and cultural hotspots across the area and in surrounding cities.

The ‘Eat, Drink, Explore Peak District & Derbyshire’ campaign will target food-lovers both locally, nationally and internationally, showcasing the area’s year-round culinary offering in a bid to drive overnight stays and extend the tourist season.

The visitor economy in the Peak District and Derbyshire is worth over £2.15 billion, attracting 40.45 million visitors each year and supporting over 28,000 jobs.

The campaign will be supported online at www.visitpeakdistrict.com/food-and-drink and through a dedicated Instagram account, @eatdrinkexplorepdd. Visitors are encouraged to share their own culinary finds on social media using #PackYourAppetite.

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Click here to access the digital version of the Eat, Drink, Explore campaign video.

The video can also be found at: https://youtu.be/eyL6bFQBhhU

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Click here to access the digital version of the Eat, Drink, Explore guide.

The guide can also be found at: https://bit.ly/2MFe9Dt

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How you can get involved

1. Share the 'Eat, Drink, Explore' video and guide on social media, using #PackYourAppetite.

Find us on Facebook, Twitter and Instagram. Share the food and drink video from Youtube at https://youtu.be/eyL6bFQBhhU. Share the food and drink guide from the following link: https://bit.ly/2MFe9Dt.

2. Follow our dedicated food and drink Instagram account
At @eatdrinkexplorepdd, we'll be shining a light on some of the area's finest food and drink businesses, whilst uncovering the unique stories behind our passionate producers. Follow us and tag us for the chance to feature!

3. Find out about marketing and advertising opportunities
Discover how your business can reach a passionate foodie audience. Contact Grace Tomlinson on grace.tomlinson@marketingpdd.com.

4. Become a member
Become a member of Marketing Peak District & Derbyshire today and join us in the effort to raise the profile of the area as the destination of choice, regionally, nationally and globally. Click here for more information.

5. Recommend a friend
Spread the word to all of the fantastic food and drink businesses you work with, from producers and suppliers to cafes, bars and restaurants. Encourage them to support the campaign by joining us too!

6. Look out for exciting new food and drink content that you can share
At www.visitpeakdistrict.com/food-and-drink you'll find regularly updated food and drink content, ranging from inspiration on where to eat and drink, to fantastic foodie itineraries.

7. Enquire about our inspirational imagery
We have a library of fabulous food and drink images to tickle the tastebuds of visitors. If you are a member and you'd like to enquire about accessing our imagery, please contact danielle.sorsby@marketingpdd.com.

8. Got a question? Contact us!
If you'd like to know more about the 'Eat, Drink, Explore' campaign and how you can get involved, please contact the team on 01246 212924.