#PackYourAppetite

Marketing Peak District & Derbyshire’s latest marketing campaign Eat, Drink, Explore encourages visitors to feast on the area’s fabulous food and drink!

Eat, Drink, Explore shines a light on the Peak District and Derbyshire’s diverse and delicious gastronomic offering, celebrating everything from the area’s passionate local producers, cafes, pubs and restaurants to unique food and drink experiences such as foraging and brewery tours. 

The campaign will be marketed to a foodie audience and will cover a large demographic including cultural adventurers, experience seekers, outdoor enthusiasts, lifestyle travellers and young active explorers.

Alongside a social media and digital marketing campaign, Eat, Drink, Explore will be enhanced by a high-quality printed brochure, showcasing the area’s excellent food and drink and the local people and businesses behind the products.

Food and drink is always on trend and the diverse offering in the Peak District and Derbyshire can be celebrated in every season. Promoting the region’s culinary offering will also help to encourage visitors in the shoulder months from October to March.

How to get involved:

• Follow our dedicated food and drink Instagram account @eatdrinkexplorepdd, tag us in your foodie photographs and use #PackYourAppetite
• Spread the word to all the brilliant food and drink businesses that you work with
• Advertise in our high quality food and drink brochure - simply download our food and drink rate card
• Find out about marketing and advertising opportunities by contacting Grace Tomlinson, or calling 01246 212924.