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Campaigns
Working with our members and partners, we encourage visitors to explore all that the Peak District and Derbyshire has to offer, showcasing the area through inspirational marketing campaigns that promote the destination nationally and internationally.
Since 2005, we’ve managed creative campaigns that have attracted millions of visitors to the area. Members of Marketing Peak District & Derbyshire have the ability to link into our campaigns, including #UniqueDistrict and Eat Drink Explore.
Read all about our most recent International Marketing Campaigns here.
Eat, Drink, Explore
#PackYourAppetite
Marketing Peak District & Derbyshire’s latest marketing campaign encourages visitors to feast on the area’s fabulous food and drink!
Eat, Drink, Explore shines a light on the Peak District and Derbyshire’s diverse and delicious gastronomic offering, celebrating everything from the area’s passionate local producers, cafes, pubs and restaurants to unique food and drink experiences such as foraging and brewery tours.
The campaign will be marketed to a foodie audience and will cover a large demographic including cultural adventurers, experience seekers, outdoor enthusiasts, lifestyle travellers and young active explorers.
Alongside a social media and digital marketing campaign, Eat, Drink, Explore will be enhanced by a high-quality printed brochure, showcasing the area’s excellent food and drink and the local people and businesses behind the products.
Food and drink is always on trend and the diverse offering in the Peak District and Derbyshire can be celebrated in every season. Promoting the region’s culinary offering will also help to encourage visitors in the shoulder months from October to March.
How to get involved:
- Follow our dedicated food and drink Instagram account @eatdrinkexplorepdd, tag us in your foodie photographs and use #PackYourAppetite
- Spread the word to all the brilliant food and drink businesses that you work with
- Download our food and drink rate card
- Find out about marketing and advertising opportunities by contacting Grace Tomlinson, or calling 01246 212924.
#UniqueDistrict
Launched in September 2017, #UniqueDistrict utilises user-generated content on social media, encouraging visitors to the Peak District and Derbyshire to share their own 'unique, magic and memorable moments' in the area.
We want to inspire visitors to share their own content on Twitter and Instagram using #UniqueDistrict, growing our online reach and organically promoting the region in a new and exciting way - becoming advocates for the area, and spreading the word about all of the brilliant things to see and do here!
How to get involved:
- Donate a prize giveaway for some of the best photo submissions. Get in touch with us for details.
- Follow our Visit Peak District social media accounts and use #UniqueDistrict when uploading your own content.
- Encourage your guests and visitors to join in using #UniqueDistrict too!
- Find out about marketing and advertising opportunities by contacting Grace Tomlinson, or calling 01246 212924.
