Cycling 2


Cycling for all - Cycle Tourism Revolution webinar 2

Wheels and wellbeing: Inclusive cycling for everyone to enjoy.


When: 27th September 2023, 10:30am

Hear about the physical and non-physical barriers and solutions and easy steps to take to encourage wider participation in cycling and ensure a warm welcome for everyone.

On this webinar we will be joined by Ian Tierney from Wheels for All, who will share stories and learning on inclusive cycling from their projects across the country.

Felicity and David Brown from Hoe Grange Holidays will showcase their inclusive cycling facilities and what steps they have taken to ensure easy access for guests with limited mobility or additional needs.

Rob Bounds, Modeshift Equality, Diversity and Inclusion Executive, will provide insights, reflections and examples of the importance of representation and inclusion in active travel and the role this could play in the visitor economy.

The Peak District and Derbyshire is one of the UK's most popular cycling destinations and is a key driver of visitors to the destination. With options for road cycling, mountain biking or gentle traffic-free cycle trails, it attracts visitors of all ages from both domestic and international markets.

Cycling tourism offers a diverse market. Germany and the United Kingdom are the largest source markets for cycling tourism, followed by the Netherlands. The demand for this niche market is increasing, partly accelerated by the COVID-19 pandemic and the urge to explore nature. Cycling tourism offers many opportunities, including an experience with the local community, cycling tours using unpaved roads, advertisement via specific cycling-focused media and the new possibilities that come along with e-bikes.

With potential economic benefits this series of webinars will help you to develop product to attract visitors, and how to market these effectively. Cycle tourism can have environmental benefits such as reductions in pollution and traffic congestion, economic regeneration and better health. The UK is in the middle of a cycling boom. Recreational and weekend cycling is up by 60% over the last two years, partly due to the coronavirus pandemic. Sales of bicycles increased dramatically during the Covid-19 lockdown, and councils across the country have begun bolstering their support for cyclists. In England alone, the length of cycling trips rose by 26% between 2019 and 2020, proof that more people than ever are opting for two wheels over four.

Derbyshire has a great cycling offer with over 260 miles of traffic-free cycle routes to explore and plenty of circular cycle trails in Derbyshire for everyone to enjoy, each cyclist will be looking to find cycle-friendly businesses to stay with and visit.

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