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Inspired by the Peak District
Inspired by the Peak District (IPD) is is a location-based branding initiative that seeks to raise the profile of locally-produced products and services and promote the area as a great place to do business.
Funded by the European Regional Development Fund, Inspired by the Peak District is a nationally-recognised brand which celebrates this unique place and aims to raise the profile of the multitude of quality products produced within it.
Marketing Peak District & Derbyshire, in partnership with Business Peak District and local authorities, developed the initiative to provide local businesses (including food and drink producers, creative industries, attractions and service and activity providers and their supply chains) with the opportunity to develop a marketing edge by becoming Inspired by the Peak District (IPD) Brand Ambassadors.
We are inviting businesses to become Inspired by the Peak District Ambassadors through the use of the recognisable Inspired by the Peak logo on their website, printed materials, packaging and promotions.
The logo is for anyone who runs a business in or close to the wider Peak District area. By using the logo you are confirming that you will:
- Do what you can to support the values of the Peak District; to celebrate and care for it
- Be an ambassador for the Peak District
- Do what you can to promote the Peak District as a place to live, visit and do business
The Inspired by the Peak District brand initiative project also provides fully-funded support to Derbyshire-based visitor economy SMEs and supply chains in the form of workshops, networking events and business support.
These events aim to bring Inspired by the Peak District Brand Ambassadors together, to share knowledge and best practice, and to develop develop and grow their quality Inspired By products and services.
For further information please contact Kate Kearns, Inspired by the Peak District Project Officer, at kate.kearns@marketingpdd.com.
