Industry Updates & Research

The latest updates, research and results from Marketing Peak District & Derbyshire. If you have a specific question, please contact a member of the team here, or at industry@marketingpdd.com.

Download the results from our Consumer Survey

• The results from our Consumer Survey are now available to download here.
  Of the respondents surveyed:
  -️ 54% expect their spend on UK holidays to increase following the easing of lockdown
  - 58% expect their short breaks in the UK to also increase
  - 55% would be happy to visit attractions across the UK within the first few weeks of opening
  -️ 74% will look to book a trip where social distancing can be easily maintained.
  - 96% said hand-sanitizers would make them feel more comfortable about visiting an attraction.

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Download the results from our Business Impact Surveys

• The results from our previous Business Impact Survey are now available to download here. These results were gathered from 17-23 March 2020.
• The results from our Tourism Recovery Planning Survey are now available to download here. This survey will remain open for a short period. If you haven't already, please click here to complete the survey.

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VisitBritain's Consumer Sentiment Tracker

VisitBritain has commissioned a weekly tracking survey to understand domestic intent to take short breaks and holidays, with particular focus around the current barriers and concerns around travel and how these will evolve over time. The survey will be repeated across a 13-week period and results will be published weekly. Click here to view the latest results.

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Latest Updates from Marketing Peak District & Derbyshire

Last updated: 7/7/20

• Sign our petition to back the tourism industry
  Marketing Peak District & Derbyshire has joined together with Robert Largan MP for High Peak and a host of Destination Management Organisations from across the country to back a campaign encouraging government to ensure the tourism sector is supported through Winter 2020. Click here to find out more and sign the petition.

• 'Time to...' campaign launch
  A host of local attractions, pubs, restaurants and accommodation providers have joined forces to welcome visitors back to the Peak District and Derbyshire in a new marketing campaign video launched by Marketing Peak District & Derbyshire.
  Released to mark the reopening of the tourism and hospitality sector on 4 July, the ‘Time to…’ video shines a spotlight on the warm welcome that awaits guests to the Peak District and Derbyshire, whilst showcasing the extra safety measures that businesses have put in place in order to reopen responsibly.
  The video signals the start of Marketing Peak District & Derbyshire’s ‘Time to…’ campaign which aims to inspire visitors to book a break in the area – helping to kick-start the area’s £2.3 billion tourism industry, which supports over 30,000 local jobs. Click here to find out more.

• Complete our Visitor Economy Business Survey
  Together with Derbyshire County Council and Local Authority Partners, we are continuing to monitor the impacts surrounding the COVID-19 pandemic and as we work to ‘reopen’ the visitor economy and culture and heritage sectors, we would like to gain further insight from businesses.
  Please take 10 minutes to complete our Visitor Economy Business Survey to help us understand the issues impacting you most.

• VisitEngland Business Advice Hub