Industry Updates & Research

The latest updates, research and results from Marketing Peak District & Derbyshire. If you have a specific question, please contact a member of the team here, or at industry@marketingpdd.com.

Download the results from our Business Impact Surveys

• The results from from our latest Business Impact Survey (November 2020) are available to download here.
• The results from our Tourism Recovery Planning Survey (April 2020) are available to download here. These results were gathered from 17-30 April 2020.
• The results from from our Business Impact Survey (March 2020) are available to download here. These results were gathered from 17-23 March 2020.

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Download the results from our Consumer Surveys

• The results from our latest Consumer Survey (Dec 2020) are now available to download here.
  Of the respondents surveyed:
  - Only 5% stated they have been “hit hard financially” by the pandemic, 48% stated they have not been affected financially by the pandemic and a further 41% suggested that “things are ok, but they are being careful”.
  - 52% of respondents took a “UK overnight break” when the restrictions allowed them to do so between July and October 2020. 48% of these respondents took a 1 – 3 night break, 24% a 4 – 6 night break, 24% a 7 – 13 night break and only 4% taking a break of 14 nights or more.
  - The most popular UK break was in a countryside or village location with 40% of respondents visiting, the second most popular was a traditional coastal or seaside town with 28%.
  - Confidence in taking a trip within the UK increases dramatically towards the latter part of 2021. Only 4% of respondents stated that they would be “extremely confident” or “very confident” that if they had booked a UK trip between January and March 2021 that it would take place. For he June to September 2021 period, 25% stated that they would be “extremely confident” or “very confident” that they would be able to travel with a further 58% suggesting that they would be “somewhat confident”.
  - When asked about expected spending habits, the respondents were anticipating a larger spend on in-home entertainment, takeaways and home improvements until the end of March 2021, but with a dramatic shift towards spending on leisure activities and holidays from the early summer of 2021.
  - Intentions to visit the Peak District and Derbyshire are high with 64% of respondents stating that they would be likely or very likely to visit between December 2020 and March 2021.

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VisitBritain's Consumer Sentiment Tracker

VisitBritain has commissioned a weekly tracking survey to understand domestic intent to take short breaks and holidays, with particular focus around the current barriers and concerns around travel and how these will evolve over time. The survey will be repeated across a 13-week period and results will be published weekly. Click here to view the latest results.

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