Recovery Hub

As of 4 July, tourism and hospitality businesses are now permitted to reopen in line with current Government guidelines. In light of this, we're urging all local businesses to apply for the ‘We’re Good To Go’ industry standard and supporting mark. This allows you to demonstrate to visitors that your business is adhering to the respective Government and public health guidance and has carried out a COVID-19 risk assessment - providing reassurance to visitors that you have put the necessary measures in place.

Coronavirus guidance for reopening tourism and hospitality businesses

To help businesses prepare for reopening, the Government has produced the below sector-specific guidance:

• The visitor economy
• Hotels and other guest accommodation
• Restaurants, pubs, bars and takeaway services
• Small marriages and civil partnerships
• Outdoor playgrounds and gyms
• Multi-purpose community facilities
• Accessing green spaces safely
• FAQ Maintaining Records of Staff Customers and Visitors for NHS Test and Trace (2nd July 2020)
• Guidance on maintaining customer records (2nd July 2020)
• Customer Logging Example Messaging

The Government has also provided updated information on risk assessments:

• Business Risk Assessment. This tool is to help business operators develop a risk assessment tailored to the specific circumstances of their business and provides advice on how work practices can be changed to mitigate any risks identified.
• Employee Risk Assessment. This tool is to help employees determine whether they should be going back to work or whether they should continue to work from home and includes advice specifically for tourism related businesses.

Government Guidance for holidaying in England

Businesses are asked to help raise awareness of the Government's guidance for tourists who fall ill whilst on holiday in England by directing your customers to the advice displayed on the VisitEngland website. 

Dedicated copy for businesses to use to communicate with their customers is available on VisitBritain. You can include the information as part of your customer booking confirmation and adopt the messaging on your marketing channels – to help protect your staff and customers. 

Register your business for the “Eat Out to Help Out” scheme

To encourage people to safely return to eating out at restaurants the Government has set up a new 'Eat Out to Help Out' discount scheme.

Businesses can use the scheme:

• all day, every Monday, Tuesday and Wednesday from 3 to 31 August 2020
• to offer a 50% discount, up to a maximum of £10 per person, to diners for food or non-alcoholic drinks to eat or drink in
• to claim the money back from the government

There is no limit to the number of times customers can use the offer during the period of the scheme. Your customers cannot get a discount for someone who is not eating or drinking.

The scheme is available to businesses which:

• sell food for immediate consumption on the premises
• provide their own dining area or share a dining area with another establishment for eat-in meals
• were registered as a food business with the relevant local authority on or before 7 July

Click here to register your business

Click here to download promotional materials

Once you have registered your business let us know so we can spread the word! Email us at industry@marketingpdd.com.

Get your 'We're Good To Go' industry standard mark

On Tuesday 25 June, VisitEngland launched a new UK-wide industry standard that will provide a ‘ring of confidence’ for tourism businesses. The ‘We’re Good To Go’ accreditation means businesses can demonstrate that they are adhering to Government and public health guidance and have the required processes in place.

The scheme is free to join and Marketing Peak District & Derbyshire is encouraging local businesses to apply as soon as possible to ensure they are COVID-secure and ready to welcome visitors.

To obtain the accreditation businesses must complete a self-assessment through an online platform, before receiving certification and the ‘We’re Good To Go’ mark for display in their premises and online.

Once you receive your 'Good To Go' certificate, make sure you tag us on Facebook, Twitter and Instagram - and don't forget to update your listing on www.visitpeakdistrict.com. Your web listing is managed through the Visit Peak District & Derbyshire Extranet.

• To apply for the industry standard mark, click here.
• To find out more, click here.

'Time To...'

Our 'Time to...' campaign was launched in early July to mark the reopening of the tourism and hospitality sector. The campaign shines a spotlight on the warm welcome that awaits guests to the Peak District and Derbyshire, whilst showcasing the extra safety measures that businesses have put in place in order to reopen responsibly. Click here to find out more and for details on how to get involved..