Research and Statistics

Tourism’s value to the Peak District and Derbyshire economy exceeded all expectations in 2017 – rising by six per cent to £2.15 billion.

Annual visitor numbers rose to 40.45 million, an increase of more than 1.3 per cent, while the number of full time equivalent jobs supported by the visitor economy rose by almost 2.5 per cent to 28,630.

2017 STEAM figures
The statistics above were measured by the 2017 Scarborough Tourism Economic Activity Monitor, a tourism economic impact modelling process which measures tourism.

The 2017 results reveleaed that tourism contributes £2.15 billion to the Peak District and Derbyshire, attracting 40.45 million visitors annually and supporting 28,630 jobs.

The results also showed a trend for more visitors to stay in non-serviced accommodation such as self-catering and at camping and caravanning sites, up by more than five per cent on 2016. 

The significant rise in tourism’s overall value signals that our long-term policy to run innovative and targeted marketing, PR and social media campaigns to encourage more people to come and stay for longer and to spend more money here is paying off.

Visit Peak District Digital Statistics
Between February and August 2018, our consumer-facing website, www.visitpeakdistrict.com, consistently ranked in the top ten most visited sites for around 150 UK destinations. More than a million user sessions were logged during this time, a rise of more than 37 per cent on the same period in 2017.

The site now also outranks Trip Advisor when people enter the keywords 'Accommodation in the Peak District' and 'Things to Do in the Peak District' on Google.

In addition, Visit Peak District & Derbyshire's social media following on Facebook, Twitter and Instagram has increased by 22 per cent in 2018 to over 100,000.