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Research and Statistics
The Peak District & Derbyshire's tourism industry generates £2.5 billion for the local economy, supporting 31,000 jobs and attracting 45 million visitors annually.
Our latest STEAM figures
The statistics above were measured by the 2019 Scarborough Tourism Economic Activity Monitor, a tourism economic impact modelling process which measures tourism.
Visit Peak District & Derbyshire Digital Statistics
As of 2019 our consumer-facing website, visitpeakdistrict.com, attract over 4 million page views annually, up 3% year on year.
Last summer in July and August, the website attracted 1.4 million page views, a 70% increase year on year.
In addition, Visit Peak District & Derbyshire's growing social media following on Facebook, Twitter and Instagram boasts:
- 1.3 million yearly engagements, up 25% year on year.
- Over 170,000 combined social media followers, up 26% year on year.
Download the results from our Business Impact Surveys
- The results from from our latest Business Impact Survey (November 2020) are available to download here.
- The results from our Tourism Recovery Planning Survey (April 2020) are available to download here. These results were gathered from 17-30 April 2020.
- The results from from our Business Impact Survey (March 2020) are available to download here. These results were gathered from 17-23 March 2020.
