About Us

Our mission is to develop and grow a successful and sustainable visitor economy, working closely with a wide range of industry partners to make the Peak District and Derbyshire the destination of choice regionally, nationally and globally.

Established in 2005, Marketing Peak District and Derbyshire is the official Tourist Board for the Peak District and Derbyshire. We are a small, highly-focused, industry-led team which speaks for both the visitor and the visitor economy, ensuring that the importance of tourism within the wider economy is understood.

We represent the area’s valuable tourism sector which generates £2.3 billion, supports 30,000 jobs and attracts 42 million visitors annually*.

We work in partnership with national tourism bodies such as VisitBritain and VisitEngland to maximise the Peak District and Derbyshire's profile across the world.

We support the area's tourism businesses through our membership programme, enabling them to grow by offering business support, opportunities to network, chances to advertise to wide audiences and access to national and international marketing campaigns. 

*Statistics compiled by Global Tourism Solutions (UK) Ltd, using the STEAM (Scarborough Tourism Economic Activity Monitor) model used by the tourism industry to measure annual economic performance. It includes Derbyshire and the city of Derby. Results represent 2018.