Susan Hallam – 30 Tips in 30 Minutes
Promoting Your Business Website
1. Maximise Your TripAdvisor Listing
2. Display Your Reviews on your Website
3. Get Listed in Google Business Directory... For Free
4. Give a Great Story to the BBC
5. Sponsor a Sports Team... And Get a Link!
6. Get Seen in the Right Places, like EnjoyEngland
7. Reach Your Market New Ways like eBay auctions
Improving Your Website
8. Twenty-five Perfect Words : can you tell me what you do quickly and clearly
9. Highlight Your Phone Number
10. Strong Call to Action: book now, join my mailing list
11. Write Specifically for the Web
12. Use Your Trust Signals
13. Embed a Google Map
14. Get a Favicon
15. Check Your Readability Score
16. Run a Free Speed Test
17. Rewrite Your About Us Page
Tell me who you are, not just what you do
Why do you do what you do?
Who are the people behind your company?
What kind of people will I be working with / buying from?
What does your company stand for?
Tell me stories about your business
Reflect your company's passion
Take time to write a great page
18. Contact Form Email Follow Up
19. Get Google Analytics... It's free
19. Learn to Use Your Analytics data
20. Get a Custom 404 Page
21. Don't Make Me Think
Search Engine Optimisation
21. Fix Your Title Tags
22. Don't Fret About Your Page Rank
23. Submitting to Search Engines is a Waste of Your Valuable Time & Money. So don't do it!
24. Check Your Optimisation Score
25. Get a free Google Account
Using Your Email Smarter
26. Maximise Your Email Signature
27. Ration Your Email Usage
28. Try Special Offers
29. Try The Social Internet
30. One Step at a Time
Visit Susan's website >