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Meet the Team
The key roles and contact details of the Visit Peak District & Derbyshire
DMP team are detailed below:
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David James - Chief Executive
Key roles:
Advising the Visit Peak District & Derbyshire Board on all matters of policy
and strategy, providing leadership and managing relationships with stakeholders
and the successful delivery of the Destination Management Plan. |
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David Bourque - Head of Marketing
Telephone: 01332 594530
Key roles:
Developing the marketing strategy, the main aims of which include increasing and
spreading the value of visitor spending while minimising any negative impacts
to the destination.
Co-ordinating the delivery of the marketing plan with the teams based in Buxton and
Derby. The plan is based upon five building blocks including research, product
development, branding, e-marketing, and partnership marketing.
Developing and managing major campaigns in support of these aims, including current
campaigns such as movie tourism, themed short breaks and independent short breaks
based around the main Peak District & Derbyshire Visitor Guide and www.visitpeakdistrict.com. |
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Martin Emery - Destination Management System Manager Telephone: 01332 594541
Key roles:
Implementing and managing The Peak District and Derbyshire Destination Management
System (DMS) on behalf of funding partners, working with the Derbyshire Local
Authorities and the system supplier. Developing the system and working closely
with 'users' (including DMP staff, Local Authority staff and Peak District and
Derbyshire Tourism Businesses) to ensure that appropriate training is delivered
and that partners are kept up-to-date with existing and new opportunities within
the DMS.
Working with partners and businesses to ensure that data is entered correctly
onto the system and that data is presented correctly on websites and in Tourist
Information Centres. Acting as Data Steward for Visit Britain - liaising between
partners, users and Visit Britain to maximise the benefits of nationally and internationally
promoted websites. |
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Joanna Faulkner - DMS Support Officer
Key Roles:
Supporting the DMS Manager in all aspects of the Destination Management System
to ensure the smooth day-to-day running of the system. |
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Ellen Outram - PR/Marketing Executive Telephone: 01332 594545
Key roles:
Dealing with journalist enquiries and visits, organising itineraries for domestic
and international, familiarisation visits, and providing editorial and images
for press coverage. Liaising with external PR company, East Midlands Tourism and
VisitBritain press offices, as well as with location managers, film and other
media organisations. Sourcing new photos, planning shoots and booking models.
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Gill Chapman - Marketing Manager Telephone: 01332 594637
Key Roles:
Managing marketing campaigns to promote the area and benefit the local economy,
including the management of publications such as the Peak District & Derbyshire
Visitor Guide, as well as advertising and product development such as short break
packages. |
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Liz Mackenzie - Commercial Manager
Telephone: 07890 324754
Key roles:
To develop and implement a commercial development plan for Visit Peak District
and Derbyshire. Works closely with the Marketing Team to develop marketing and
advertising opportunities and sponsorship packages. Develops commercial opportunities
on the website and through e-marketing. Builds relationships with key accounts
within the Peak District and Derbyshire and other non-tourism partners including
regional and national commercial companies and the media. |
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Telephone: 01332 594401
Key Roles:
Developing and managing editorial and visual content on the Visit Peak District
website, including the creation of new features, articles, news pieces and imagery
etc. Developing and managing a programme of e-marketing, including the creation
of e-shots, affiliate marketing with third party websites, developing and managing
the e-marketing database.
Developing and managing the PD&D image library for use on the website, in
publications such as the Peak District & Derbyshire Visitor Guide and external
travel publications. |
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Rebekah Hall - E-Marketing Assistant
Telephone: 01332 594405
Key Roles:
To assist the E-marketing Manager to develop and manage the editorial and visual
content on the Visit Peak District & Derbyshire website and assist with the
re-development to meet commercial income opportunities and latest web technology.
To collate the website statistics on a monthly basis and to benchmark and monitor
e-marketing activities. Also to manage the photo library, assist the growth and
cleansing of the customer database and support the marketing team with its delivery
of campaigns. Produce the e-newsletter and develop any e-marketing activities.
Liaison with the DMS Support Officer to ensure content and functionality of the
destination management system. |
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Key Roles:
Supporting the Marketing Manager to deliver marketing campaigns, particularly
publications and distribution. Also supports product development work and short
breaks. |
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Helen Rydzyk - Network & Operations Manager
Telephone: 01332 594634
Key roles:
Engaging the tourism industry and partners in the achievements of the DMP through
a programme of communications including industry forums, events and marketing.
Assisting the heads of departments to ensure the smooth day-to-day running of
the DMP. |
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Jo Dilley - Finance Manager
Key Roles:
Manages all aspects of finance, accounting and funding bids for the organisation |
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Georgina Heathcote - Quality Executive
Telephone: 01332 594542
Key Roles:
Championing the Quality initiatives of the DMP, which focus on enabling people
working in tourism to improve their standards to visitors. Delivering the quality
improvement programme from East Midlands Tourism, which includes increasing participation
in quality assurance schemes for accommodation and attractions.
Implementing and maintaining an inspected-only policy as a condition of business
promotion from Visit Peak District and Derbyshire, organising quality awareness
days, awards, training and delivery of specific quality projects. |
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Kate Kearns and Lindsay Rae - E-commerce Project Managers
Telephone: 01332 594794
Key Roles:
Delivering a European Regional Development Funded (ERDF) project within specific
postcode areas in the rural Peak District.
Engaging with accommodation providers who employ less than 250 people within
the tourism sector with the aim of leading providers to become quality accredited.
Introducing the benefits of involvement with the Visit Peak District & Derbyshire and
the Destination Management System through visits, workshops and networking events.
Supporting providers to use e-commerce to expand and increase their business,
working towards the provision of ‘real-time’ booking for their customers. |
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Jane Price - Tourism Development Manager for the Peak District
Telephone: 01332 594544
Key roles:
Managing the Peak District Walking Festival, the Great Peak District Fair and providing
a link between the DMP and Peak District businesses. Developing a programme of
business engagement, marketing and product development in the Peak District to
ensure all partners can maximise the opportunities provided by the DMP. |
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Helen Critchlow - Peak District Co-ordinator
Telephone: 01332 594701
Key roles:
Supporting the Peak District Tourism Development Manager in delivering major
events including the Peak District Walking Festival and the Great Peak District
Fair. Supporting the Marketing Team in specific marketing campaigns such as the
Surprising Short Breaks and Walking and Cycling Breaks. |
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Area Tourism Contacts |
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Therasa Garrod - Marketing Executive (part-time) and Tourism Officer for Bolsover therasa.garrod@derby.ac.uk
Key Roles:
Tourism Officer for the Bolsover area, as part of the Peak District's Historic
Border Country. One day weekly as Marketing Executive for the DMP, specialising
in tourism research, including the analysis of the economic impact of tourism
in the Visit Peak District and Derbyshire areas as well as specialist project-based
research. |
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Sally Bruckshaw - Tourism Development Manager for the Amber Valley
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Bernadette Wainwright - Tourism Development Manager for the Peak District's Historic Border Country
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Kevin Mason - Tourism Development Manager for South Derbyshire and The National Forest
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Andrea Bowers - Tourism Development Manager for the Staffordshire Moorlands
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