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Green Start - The Pilot

FREE Green Start pilot licenses for Peak District & Derbyshire accredited accommodation and attractions!
 
From holiday parks to hotels, self catering units to campuses, guest accommodation and hostels to small and large attractions - green places to stay are increasingly being sought by consumers*.  For VisitBritain to promote a tourism business with green credentials it needs to be recognised by an independent certification scheme.
 
A number of sustainable tourism award schemes operate within Britain For example, the Green Tourism Business Scheme (GTBS), the David Bellamy Awards and the Peak District National Park Authority Environmental Quality Mark (EQM).  Green Start is a stepping stone to help you increase the green credentials of your business so in the future you can apply for one of the certificated award schemes.
 
Businesses within a green scheme, which is validated by VisitBritain will benefit from:
  • being searchable on VisitBritain.com and enjoyEngland.com
  • made available for press coverage
  • being available to be used in digital and off line marketing campaigns, where sustainability is featured
Green Start is new for the industry and is a significant attempt to move the critical issue of sustainable tourism from being relatively niche and misunderstood into the mainstream of the tourism industry in England.  The innovative software that participants will be using has never been used before in this industry, although it has been tried and tested in many others.  As such Visit Peak District & Derbyshire with VisitBritain are offering a number of businesses that want to learn more about sustainability the opportunity to join in and try this out free of charge.
 
For further details on the scheme click here
 
VisitBritain want to hear from the industry how well Green Start works and more importantly how easy it is to use this new piece of technology.  Therefore participants in the pilot will be contacted during the trial to help inform us of any issues or the things that you like about the programme software.
 
To express an interest in being one of the first to join up to this initiative please save the one page application, fill it in and email to georgina.heathcote@derby.ac.uk
 
This is a limited offer until licences run out - apply now so you don’t miss out!
 
*Enjoy England research 2007 reported “All things being equal, a sustainable option will be chosen, and some are even willing to pay more”.