Marketing & Research Advisory Panel

Parkhouse and Chrome Hill near Longnor, Staffs Moorlands

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Terms of Reference

The group shall be known as The Marketing & Research Advisory Panel.

It will meet regularly as determined by the requirements of the marketing plan as agreed by the Head of Marketing. Members will also be invited to contribute via e-mail and telephone.

It will be chaired by nominated Visit Peak District & Derbyshire board members.

The core panel will comprise the senior marketing representatives of key tourism-related businesses in the destination, together with a representative from the Visit Peak District & Derbyshire Management and Marketing Teams. In addition, a representative from East Midlands Tourism will also be invited to attend the panel.

Further to this core panel, additional specialist marketing expertise, invited as required may also sit on the panel, as determined by the panel based upon the requirements of the marketing plan.

In addition, representatives from national, regional or sub regional organisations as determined by the panel may be invited to join the panel to help ensure successful delivery of the marketing plan. These organisations should have an active role in the workings of the panel with the potential to invest both time and funding to the campaign activity.

Visit Peak District & Derbyshire will act as the secretariat.

The panel will be strategic in focus and will have the following responsibilities:

To be guardians of the marketing strategy
Guide the implementation of the ‘Attract & Disperse’ concept
Provide practical advice for the marketing plan to benefit the whole local tourism industry as fairly as possible (as opposed to individual businesses)
Steer the future direction of the marketing strategy without scrutinising the detail in the marketing plan
The scope of work will relate to the five main building blocks outlined in the marketing plan. These include market intelligence, product development, online marketing and DMS, brand building and partnerships
The panel will provide reports to the Visit Peak District & Derbyshire Board as required. The report will be posted to the industry section of www.visitpeakdistrict.com

Members of the panel will be required to act as advocates of Visit Peak District & Derbyshire. They will liaise with the local tourism industry acting as a point of contact for further information. Members contact details will be posted on the industry section of www.visitpeakdistrict.com to help with this liaison role.

Meeting Minutes

Visit Peak District & Derbyshire's Marketing and Research Advisory Panel meeting minutes are available as downloadable pdf files by clicking on the links below:

October 2006